Establishing a dialogue between influencers, brands and consumers
Influenceriai.lt is a specialized influencer marketing agency that connects brands with influencers to create meaningful, engaging and measurable brand campaigns for their target audiences.
Representing lifestyle, fashion, beauty, fitness & healthy nutrition, parenting, travel and other categories, we partner with all social media influencers from the Baltic States.
After fully analyzing a brand’s DNA, we identify influencers who share similar DNA to create a right influencer portfolio for the brand. We always choose authenticity, credibility and creativity over quantity.
Naglis Bierancas is a talented photographer and dancer, however, he recently became an Instagram star in Lithuania. Naglis bacame famous for his positive, humorous Instagram stories and he is the fastest growing Instagram influencer in Lithuania.
Partnerships: Huawei, LIDL Lietuva, Vičiūnų grupė, Gera dovana, etc.
Simona Burbaitė is famous Lithuanian blogger, author of the book “Your best friend”. Her high-quality content is focused on beauty, fashion and healthy lifestyle. Simona actively develops her Instagram, Youtube channels and writes a blog www.geriausiadrauge.lt.
Partnerships: H&M, adidas, Filorga, Pieno žvaigždės, Vičiūnų grupė, etc.
Marija Grabštaitė is known as a participant of “X Factor” and national “Eurovision” song contest. She spreads daily positivity on her Instagram account and the newest songs on Youtube channel. Marija’s personality shines not only on stage but also on her social media – she shares style, beauty tips and her active lifestyle with her followers.
Partnerships: Nike, Sportland, Sprite, Pieno žvaigždės, etc.
During this campaign 40 unique content assets were created and 793 unique clicks made on “Labanakt, gražuole” page.
During this campaign 294 thousand people were reached and 8.58% engaged in 14 created content assets.
3 well-known influencers presented three different Kilig product categories – Kilig Man, Kilig Derma ir Kilig Hair – with the aim to increase brand awareness of the brand.
During this campaign 66% out of 50 influencers shared their reactions on social media channels. Together they have created 65 assets of unique content.
8 social media influencers created content about DPD Pickup service of sending and receiving parcels. Unique promo codes given by influencers invited consumers to try the service. More than 30 000 people engaged into the content during the campaign.
6 healthy lifestyle influencers introduced the benefits of “Nutriless“ products and created 32 assets of content during two weeks. Their content engaged more than 10000 consumers.
Together with 21 influencers from Baltic States we aimed to strengthen the positioning of ground coffee “L’OR” and change consumers perception about coffee package.
To promote “DentaSTIX” contest, 3 influencers from Baltic States created Instagram posts and stories using SelfieSTIX with their beloved pets.
12 micro influencers created 58 assets of content about the magazine “Žmonės”, more than 120 000 users were reached.
Campaign objective was to introduce a new product – pizza snack “Party Calzone” which is great for parties. Two types of social media influencers were chosen to reach two different target groups: young trend-setters and hip moms.
7 influencers created 53 different assets of content in one month on 4 social media channels. Their content engaged more than 14000 consumers. Ready-to-cook chicken “CHICK FIT” became hip & trendy on social media, consumers were sharing Instagram stories while roasting it.
6 creative influencers presented new MENTOS SOUR taste and shared their personal stories about fun and unexpected meetings with new people. Their Instagram posts reached half a million consumers, Instagram stories were viewed by 1.5 million users.
5 trendy lifestyle influencers created 18 assets of content and reached 11.5% engagement rate on Instagram. Not only did they introduce new tastes of ice cream, but also shared their personal stories from childhood to express the emotional bond to the product.
3 social media influencers communicated a message that the exotic yogurt “MURR” is a moment of pleasure which brings the holiday feeling. More than 14 000 consumers engaged in the content.
11 undergraduate and graduate students of Kaunas University of Technology who are active on social media shared personal experiences about their studies. Their posts reached almost 50000 people and 3.7% engagement rate.
In cooperation with the largest network of influencers in the Baltic States, we provide solutions for brands searching for new and effective ways of reaching their target audiences on social media.
Our exclusive database and influencer marketing tool ensures best-in-class influencers who reach the target audience of a brand. However, to find influencers who match brand’s needs we do not solely rely on numbers – we also evaluate the influencer’s credibility, authenticity and creativity.
We execute integrated influencer marketing campaigns from A to Z – from analyzing brand positioning and developing creative solutions to identifying and activating influencers as well as monitoring and ensuring high-quality content.
We help brands to set measurable objectives and understand the impact of the results. We do not just hand a report, we use this data to gain insights that will form the foundation for further collaboration.
We do not limit ourselves to influencer activation on social media. We can successfully integrate them into other media channels, brand events or other marketing endavours and ensure that consumers will meet influencers at every stage of their journey with the brand.
We do not chase the trends, we dictate them. Therefore we constantly learn and challenge ourselves to embrace technological novelties and disruptive changes. We structure our knowledge and experience to help others to learn about the true meaning influencer marketing.