Establishing a dialogue between influencers, brands and consumers
We are the largest specialized influencer marketing agency in the Baltic States. Established in 2018, we develop and implement authentic, effective and results-based influencer marketing strategies and campaigns for brands in all Baltic countries. We help brands to build a dialogue with their target audience on social networks, working with a wide network of opinion leaders – from nano to mega influencers.
The selection of the right influencers is the key to the success of influencer marketing. Based on reliable tools and historical data, we select the influencers that reach the brand’s target audience and match positioning, and ensure the authenticity and effectiveness of their content.
After analyzing the brand, we create a strategic campaign plan, which includes the proposed communication idea, messages, activation channels, content formats, frequency, and an analysis of the audience and performance indicators of the selected influencers.
We ensure smooth and high-quality campaign management: negotiations with influencers, signing of specialized contracts, preparation of communication ideas and guidelines, content approval, monitoring. We provide a detailed report of individual and overall results and expert insights for future campaigns.
We develop and implement long-term brand ambassador programs. We help to select the most appropriate and effective influencers representing the brand, plan and supervise the content they create, help to integrate into other advertising channels chosen by the brand, consistently measure results, help to create and maintain a continuous relationship.
We take care of the successful integration of influencers into other advertising media chosen by the brand (events, print, digital, OOH, TV, etc.) and the proper use of influencers’ name and image. We ensure that consumers will meet influencers at every stage of their journey with the brand.
Gifts for influencers are one of the cheapest ways to reach their followers. We make a list of the most suitable gift recipients, take care of the personal experience of receiving a gift, monitor the content created by influencers and calculate the number of potential users reached.
Together with 5 influencers, we created playful communication for Kilig and their different product lines, which was designed not only to congratulate the brand on its birthday but also to present special promotions in various retail chains.
The three selected photographers, who specialize in high-quality nature photography, went on a trip to undiscovered places in Lithuania, Latvia and Estonia and created authentic content with the Huawei P30 Pro smartphone.
Every month, more than 30 influencers created content, presenting different products based on their personal experience, as well as Eurovaistine.lt ongoing promotions, news, and the benefits of online shopping.
Our goal in this campaign was to maintain and strengthen DVARO image as a quality leader in diary products category. To fulfill this task we invited three different types of influencers to join our communication: food bloggers, cooking moms and inspirational lifestyle influencers. All of them had a common goal – to reveal the best features of DVARO products through recipes shared with their followers.
10 influencers encouraged their followers to join the campaign organized by Orbit – to send love messages to their loved ones, which appeared on the outdoor screens. One famous couple was selected in each Baltic State, whose images were widely used throughout the country, from outdoor billboards to the points of sale.
Herring is a well-known product, especially popular during the big holidays of the year. 6 food and lifestyle influencers created and presented their favorite recipes with herring for their followers and introduced the novelty – VIČI oil-free herring fillet.
Omniva used influencers to introduce the new locations of self-service parcel machines and encourage users to try out the service using special discount codes presented by influencers.
In collaboration with 5 lifestyle influencers in Lithuania, Latvia and Estonia, we have developed and implemented a long-term strategy for Huawei ambassadorship program. Over a 9-month period, the ambassadors created nearly 500 content units and maintained a high engagement rate of 6.89%.
Thanks to the content created by three bold and creative influencers Tröösik gummies became the most instagrammable product in summer.
We invited influencers to reveal what activities they engage in while pampering the skin. Influencers shared a variety of activities emphasizing one of the main benefits of sheet masks – attachment to the skin.
Chocolate salami – one of the easiest desserts to make at home. Everyone can manage it! This campaign was aimed at strengthening positioning, that the most delicious chocolate salami is made with Gaidelis cookies. To ensure an even wider variety of recipes to choose from, three new flavours of cookies were introduced: with chocolate, with cranberries, with fructose and apple juice.
Exclusive red boxes full of Maltesers candies and balloons were delivered to 50 Lithuanian influencers who then created 136 pieces of free-of-charge content on Instagram.
Kilig Urban skincare line for the real beauties of city jungle was playfully and colorfully introduced by Karolina Meschino – no. 1 Instagram influencer in Lithuania. Inspired by Kilig’s invitation to live 24/7 city life, she presented the products with scientifically-proven anti-pollution ingredient URBALYS® and proved that she can easily overcome urban challenges like air pollution with Kilig.
A team of five mega and macro influencers in the Baltics invited their followers to celebrate World Hello Day with Mentos. Influencers created fun and engaging content in which they greeted their friends and acquaintances in a variety of fun ways and revealed how Mentos could contribute to that.
Christmas campaign for the bookstore chain VAGA invited to give meaningful gifts – books or other cute things to your loved ones and yourself. Influencers shared their gift choices, which they encouraged to purchase in both bookstores and online.
We implemented a consistent three-month communication with 4 influencers inviting different target audiences – schoolchildren and students, active parents and urban professionals – to get to know Narvesen range, special offers and undoubted convenience in an always busy city.
3 lifestyle influencers have created IGTV videos of how they manage to maintain a holiday tan with Eco by Sonya self-tanning products from the Newcrush online store.
In order to change the image of the Crocs brand so that they are seen as fashionable footwear among young people, bold and stylish opinion leaders were used to demonstrate that they have Crocs in their shoe closet. And not just any, but decorated with personally selected, stylish Jibbitz accessories.
With no experience of a cage or stress and warmed by feathers, such birds lay happy eggs for us. RIDO eggs were presented by 6 influencers on three different social media channels. They created different recipes for all tastes and explained that using RIDO eggs makes us a step closer to a conscious, sustainable and responsible approach towards our environment and animal welfare.
6 healthy lifestyle influencers introduced the benefits of “Nutriless“ products and created 32 assets of content during two weeks. Their content engaged more than 10000 consumers.
During this campaign 40 unique content assets were created and 793 unique clicks made on “Labanakt, gražuole” page.
Together with 21 influencers from Baltic States we aimed to strengthen the positioning of ground coffee “L’OR” and change consumers perception about coffee package.
To promote “DentaSTIX” contest, 3 influencers from Baltic States created Instagram posts and stories using SelfieSTIX with their beloved pets.
During this campaign 66% out of 50 influencers shared their reactions on social media channels. Together they have created 65 assets of unique content.
12 micro influencers created 58 assets of content about the magazine “Žmonės”, more than 120 000 users were reached.
Campaign objective was to introduce a new product – pizza snack “Party Calzone” which is great for parties. Two types of social media influencers were chosen to reach two different target groups: young trend-setters and hip moms.
7 influencers created 53 different assets of content in one month on 4 social media channels. Their content engaged more than 14000 consumers. Ready-to-cook chicken “CHICK FIT” became hip & trendy on social media, consumers were sharing Instagram stories while roasting it.
During this campaign 294 thousand people were reached and 8.58% engaged in 14 created content assets.
5 trendy lifestyle influencers created 18 assets of content and reached 11.5% engagement rate on Instagram. Not only did they introduce new tastes of ice cream, but also shared their personal stories from childhood to express the emotional bond to the product.
11 undergraduate and graduate students of Kaunas University of Technology who are active on social media shared personal experiences about their studies. Their posts reached almost 50000 people and 3.7% engagement rate.
The talented photographer Naglis Bierancas became a social media star in 2018. Since then he was chosen as the most beloved person of the year in the “PEOPLE” awards in 2018 and has won many titles for his work in social networks. His humorous and truthful Instagram stories are now familiar to the mass Lithuanian audience. Better known as Naglimantas, he undoubtedly occupies the highest positions in the Lithuanian Instagram TOP.
Simona is a blogger and the author of a book “Your Best Friend”. She creates high-quality content in the areas of beauty, fashion and healthy living, and develops three channels – sharing her discoveries and tips on her Instagram account every day, capturing her most exciting moments on Youtube vlogs, and providing useful information on her blog geriausiadrauge.lt.
Better known as Paul de Miko, Paulius became famous in early 2018. After turning his job as a data analyst into a video maker, Paulius brought together a community of hundreds of thousands of subscribers on YouTube. Mocking the modern Internet culture and satirically analyzing the comments of virtual everyday life, Paulius occupies the highest position among Lithuanian Youtube content creators.
Edvinas is a freshly born social media star. In his work, he creates parodies of standard family life – he embodies the behaviour of a stereotypical mother. Edvinas started creating short stories about the relationship between a son and his mother at the end of 2019, and today he has already gathered huge communities of followers on Instagram and TIKTOK platforms.
A well-known social media content creator and video blogger in Lithuania, who has gathered a loyal community of more than one hundred thousand followers. Ieva’s passion is a balanced diet, sports, beauty, style and fashion. These areas are much more than hobbies for her – it is a way of life that she sincerely shares on her social networking channels.
Ieva is an energetic and inspiring woman and mother. She is actively sharing beauty and style tips and everyday life moments, raising two curious children with her husband. To stay connected with her audience, Ieva is constantly looking for interesting and creative solutions that allow her to share what inspires her and what she believes in.
Designer, founder of the Robert Kalinkin Fashion House. Certainly a bright personality, Robertas seems to be gushing with joy and creativity every step he takes. In his Instagram profile, you will find many cheerful family moments, although Robertas does not shy away from letting us the struggles and challenges he faces every day either. All of Robertas’s partnerships as an influencer come out naturally since he only works with brands that are close to his mindset and values.
One of the most sought-after photographers in Lithuania, whose shots decorate the covers of the most popular publications. But Lukas does not shy away from being in front of the lenses either. On his Instagram profile, he shares moments from his personal life: from behind-the-scenes footage of events to travel photos. Whatever he does, he does it with a natural smile and that joy of life is always present in Lukas’ photos.