Influencer selection

Influencer and brand synergy is the most important ingredient for a successful result.

We start every project with a screening process to find the influencers who will make the message of the campaign sound authentic. Our thorough selection process looks at performance indicators and qualitative aspects. These include ROI, number of followers, age, gender, geography, audience authenticity, and reach. We use our experience, expert insights, and historical data to assess image, reputation, content quality, visual expression, existing and implemented partnerships, and influencer work ethic.

The outcome of this analysis is a selection of creators who meet the criteria of quality, efficiency, and compatibility—and who will reflect the brand best.