ABOUT YOU, the organizer of the four-yearly Influencer Awards in Germany, has announced that they are going international! The event brings together and rewards outstanding European content creators for their achievements. We have made sure that the most authentic names from the Baltic States are heard on the international stage.

It is a tough nut to crack when it comes to selecting Baltic influencers worthy of the award. After all, we have so many unique talents!

During the selection process, we looked at Instagram, TikTok, Youtube, and Twitch platforms to find faces that have already conquered social networks and new rising stars. ABOUT YOU was not only about the content created by the influencer but also about the activity behind the social networks, the messages and values spread, and the accessibility to the international market.

The result of two months of intensive research was a shortlist of 180 influencers from Lithuania, Latvia, and Estonia, who were presented to the ABOUT YOU selection jury. Ultimately, only the three most authentic content creators were nominated and invited to walk the purple carpet.

Our work didn’t stop there—we took care of the Baltic nominees throughout the awards period, monitored their communication on social media, and actively supported them!

We are proud that three Baltic influencers impressed the international ABOUT YOU jury. Yegor Saut (LV) was nominated in the style category, Kristjan Talu (EE) in the entertainment category, and content creator KIWIE (LV) was nominated in the digital art category.