The Wolt app has already become a daily lifesaver for both the hungry and the busy. This time, the brand aimed to remind that the app can be opened to not only when seeking a quick solution for a growling stomach, but also when desiring to feel like a true kitchen chef by selecting ingredients and getting products–without even stepping over the doorstep.

For this campaign, we engaged seven content creators with diverse lifestyles and audience age groups. We gave influencers a single communication message and allowed them to interpret it through situations where there is a desire for grocery delivery.

The unexpected highlight of the campaign was the creators’ deliberate choice of the video format. With the allowance for creative freedom, the influencers crafted seven different scenarios: a mother in an existential crisis who forgot cabbage for Balandėliai, a traditional Lithuanian dish; salads, left back in the store, unaffected by attempts to remember them with a repeated mantra; the process of making delicious banana bread; and ideas for a self-date at home. In this way, the creators authentically introduced the solution offered by Wolt and addressed the issues that matter to different audiences.

Both humorous and highly practical everyday situations effectively illustrated the campaign’s goal of strengthening Wolt’s image in food product delivery. The created content was not only authentic but also valuable–both Instagram and TikTok content were viewed over 757 thousand times, and it was saved by almost 900 users.