Reminiscent of the 90s, Vilniaus Pergalė Gaidelis cookies were not going to stay in the last century. For a modern tomorrow, we presented a limited edition authentic Gaidelis clothing collection created in collaboration with labàdienà.

The bright, novel, and authentic clothes were asking for an explosive effect. Driven by this need, we used a whole bunch of formats on Instagram, TikTok, and YouTube. To bring the collection to the widest possible audience, we implemented a giveaway campaign, selected 14 unique, exclusive style influencers and two podcasts: “Dar vienas” and “Pralaužk vieną šaltą.”

The campaign turned the social networks orange and created a lot of organic content. Stylish clothes became a favorite outfit for many influencers—even after the campaign, the brand was highly visible, especially in the content of Viltė Kinderevičiūtė and Paulius Mikolaitis.

In addition to the excellent performance and high visibility of the brand, the biggest success of the campaign was the lightning sell-out of the collection. The audience was so persuaded that there were no more Gaidelis exclusives left before the influencer campaign was over. We can safely say that the limited edition collection has become a trend.