Max Mara is an Italian fashion house best known for timeless silhouettes and designs that women have worn for decades. Working with the brand, we were looking for an influencer who would reflect the iconic nature of Max Mara and could create their own style from timeless combinations.
We have a lot of fashionable women in Lithuania, but we were looking for one whose personal style would be naturally associated with the elegance of Max Mara. That’s how the partnership with Asta Meschino was born. She has been a loyal Max Mara customer for many years. Even before the collaboration, we noticed that Asta had often shared purchases from Max Mara with her audience.
The woman with the great style has organically become an ambassador for the brand and has been presenting the spring and autumn collections for three years now.
Asta’s focus on Max Mara originating before the collaboration influenced a very organic audience reaction to the partnership. Followers have always trusted Asta’s spring and autumn combinations, looking forward to them and expressing their affinity by actively engaging with the content. The collaboration between Max Mara and Asta Meschino is an example of highly effective communication, where the brand chooses the right influencer to represent its name and image.