Ladies will not let us lie—finding a quality sheet mask that doesn’t slip off your face is difficult. Tired of this annoying inconvenience, the Newcrush team has come up with a solution—the Skin Glow Set sheet masks. The masks are saturated with moisture, refreshing and purifying, and most importantly, they stay firmly on the face! Our task was simple—to inform mask fans about their new favorite product.

We take advertising claims very seriously, so we trusted five influencers to test the stability of sheet masks on the face. We asked the content creators to perform the beauty treatment in different situations and to test how the Skin Glow Set masks hold up on their faces. Influencers worked in the office, drank coffee, vacuumed the floors, played sports, and the mother character created by Edvinas Krupinskas even cleaned the windows and the carpet—the masks didn’t budge.

In addition to the stability test, the influencers themselves shared with their followers which mask from the set they liked best. Customers also had the chance to enter a competition to win the Skin Glow Set by simply commenting on the influencer’s post.

The moments captured by influencers testing the masks in different situations were both comical and familiar to followers. This translated into impressive audience engagement results—more than 43,000 likes or comments on the posts—helped by a competition to win the product.