LT
Client
Havas Creative Vilnius
Brand
Maltesers
Category
Sales promotion
No. of influencers
43
Pcs. of content
136
Country
LT
Reach
2.2 M
Purpose

Raise your hand if you used to ask for Maltesers sweets as a present from abroad! Great news for those with a sweet tooth—no need to travel abroad for chocolate-covered bubbles. They’re already in Lithuania! We had to inform all sweet lovers about this.

Solution

Sending gifts is a great way to introduce new products to a wide audience while at the same time getting authentic reactions to the content. This time we did just that—we sent 50 influencers red ribboned boxes full of Maltesers chocolate.

The influencers who received the gifts felt nostalgic, remembering the first time they tasted Maltesers. The recipients were also happy about the gift size, as they could share the sweets with friends and family. This led to a more extended period of product placement in the content, which lasted for a week after the gifts were sent.

Result

The Maltesers’ gifting was a great success. 43 content creators shared the gift on their social networks, and most influencers did so more than once. The news of Maltesers candy arriving in Lithuania spread widely, with more than 2 million views.

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