What could be better than an adventurous summer with friends? Only summer adventures with friends, riding in a brand-new car! That’s the promise that BURN has entrusted us to deliver. We had to let everyone know that by enjoying BURN and registering on the promotion website, you can win a new travel companion—a FIAT 500.

The message about the campaign has spread across the three Baltic States. Influencers working with BURN long-term invited their audiences to make the most of the summer by kayaking, hiking, or even having a party on a yacht. All the moments captured by the content creators featured BURN, the source of entertainment energy, while the texts of the Instagram posts and the story series featured the conditions for a promotion to win a FIAT 500 car.

The influencers have created very organic content, integrating BURN into daily and natural situations. This resulted in an extremely high audience engagement rate (8.59%) and an impressive number of engagements—22,000. Followers were just as interested in the terms and conditions of the promotion and the chance to win a new car as they were in captured summer moments, with more than 7,000 users visiting the promotion page via the influencers’ Instagram stories.