LT
Client
Omniva LT
Brand
Omniva
Category
Brand awareness
No. of influencers
5
Pcs. of content
213
Country
LT
Reach
12.2 M
Engagement rate
7,96%
Views
491 K
CPM
10,28
CPE
0,45
CPC
4,00
Purpose

It’s hard to imagine life without parcel terminals. Just as it’s hard to imagine how many things happen before a parcel reaches our hands. Omniva allows audiences to get to know the story of a parcel’s journey through creative ambassador communication.

Solution

Over almost two years, Omniva’s circle of ambassadors has grown. To reach a wider and more diverse audience, we have invited different influencers to work with Omniva: moms, style enthusiasts, active leisure enthusiasts, and sustainability advocates.

Each month, the ambassadors deliver important messages—parcel delivery speed, international shipping options, an expanding network of parcel terminals, and new and even more convenient self-service features. All this is presented to the audience in a lively and creative video format. The ambassadors often join forces to create joint content, and Omniva couriers help to bring ideas to life.

Result

200 pieces of content created, delivering informative and practical messages to audiences in the most original ways. The ambassadors’ communication methods and overall integrations are also winning the affection of followers, with an average engagement rate of almost 8% across the whole ambassador program, which is a high evaluation from the audience.

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