Probably everyone in Lithuania has tasted the first country’s breakfast cereals OHO! Our task was to introduce a wide range of cereals to the younger generation of consumers and to remind adult breakfasters that OHO! can start the morning smoothly.

We invited selected influencers—families, mothers, and die-hard cereal lovers—to participate in the One Minute Breakfast Challenge. Not only adults but also little ones took part in the challenge, choosing their own cereal flavor, setting the table, and pouring milk. All in just one minute!

The whole campaign was crowned by a photo of Mantas Stonkus in a cereal tub, swimming in milk. This unconventional solution made followers say the name of the cereal out loud.

The campaign produced a lot of colorful and aesthetic content, which was shown to the audience more than 900,000 times. The content was engaging and stimulated discussion, with followers actively sharing their appetite, their favorite OHO! choices, or memories of their childhood breakfast.