The curd cheese desserts that many generations have grown up with. It seems that Nykštukas is with us our entire lives! With the help of influencers, we wanted to celebrate the longevity of the iconic brand and tell everyone that we have enjoyed, are enjoying, and will continue to enjoy Nykštukas!
Over the years, Nykštukas has changed many roles. But does he ever been a secret agent? To reach the broad audience of Nykštukas, we selected 8 influencers who could deliver an authentic campaign idea and a creative take on the subject of a secret agent.
The well-known and coveted Nykštukas curd cheese desserts were transformed into treasure, hostages, and sometimes even agents themselves. Superheroes ran, agents planned, desserts fought, and even tried to break free of their chains. The content creators succeeded in creating humorous content with no shortage of action and suspense.
The content created during the campaign was not only fun to watch but also very effective. This is reflected in the many positive comments from the audience on the influencers’ posts. Followers praised and congratulated the content creators for the originality of the ads, and many shared their whetted appetites.