Building a website has never been easier, especially with Zyro. Our aim was to inform Zyro’s wide audience and offer them special service plans.

For the campaign, we were looking for content creators whose careers would use the websites as business cards. The result was 11 influencers, ranging from nano to mega, with different audience sizes.

We asked content creators to look back at the start of their careers and talk about the challenges they face in their work today that a functional and stylish website can solve. The result was an organic piece of content that interspersed the real-life experiences of the influencers with a presentation of the web development tool, showing followers the web pages that the content creators themselves had created with Zyro.

The campaign objective required direct action by the user, so we chose an Instagram story format. The story allowed the audience to easily access the Zyro platform and immediately engage with the creation of their own web page. To further encourage users to try out the tool, each influencer shared their individual discount code in the stories.

Not only did the campaign reach a large audience, but it was also very informative, with the influencers detailing the steps involved in creating the website. Followers appreciated it—the content creators received many messages thanking them for the clear instructions and a good deal for creating a website.