LT
Client
Huawei Technologies Vilnius
Brand
Huawei
Category
Product launch
Country
LT, LV, EE
Purpose

In the summer of 2021, Huawei unveiled the Huawei Freebuds 4: new, super-stylish wireless headphones with high-definition sound. The market launch was to be a big deal—it’s not just about the headphones’ modern design. It’s about the high quality of the device. That’s when we realized that no one combines modernity, style, quality, and music better than blogger and DJ Simona Burbaitė.

Solution

We started by focusing on quality and suggested that Simona should create a special music soundtrack to test the sound quality of the wireless headphones. After many hours in the recording studio, Simona and her colleague Jack Krass came up with the track.

On the soundtrack, you can hear soft and edgy sounds, elements of Disco, House, Nu Disco, and broken music. The track also features a female vocal—Simona’s voice.

The qualitative part of the presentation was accompanied by a brand shoot highlighting the modernity and personalization of Huawei Free Buds 4.

We ran the campaign in Latvia and Estonia with other music DJs, who also tested the sound quality of the headphones by listening to Simona’s track.

Result

Simona Burbaitė’s recording is unique in its diversity. In the piece, the audience is greeted by a wide spectrum of reproduced sounds, ranging from 20 Hz to 20,000 Hz. Naturally, this was an excellent workout for the Huawei Freebuds 4 headphones, as their distinctive feature is ultra-high-resolution sound reproduction. So when listening to Simona’s new track, the Huawei headphones will be able to clearly pick up all the subtleties of the recording, even the most hidden ones.

You can hear Simona’s music on Huawei X and take the quality test for your wireless headphones here.

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