For many years, Eurovaistine.lt has been treating its customers to gifts—special boxes of beauty products. In 2022, when Eurovaistine.lt started working with ambassadors Ieva Mackevičienė and Ieva Swan, they came up with the idea to create beauty boxes together. They didn‘t need to persuade us, so we got to work immediately.
Although there were two ambassadors, the box was just one. This encouraged active involvement in the whole project and cooperation between the two women. The influencers worked together to select the products that would make up the box’s contents and to find the best design for the box by consensus. In addition, the ambassadors wanted to leave something personal in their curated boxes, so handwritten wishes were placed inside them.
Once the creative phase was over, we prepared for the product launch. Ieva Mackevičienė and Ieva Swan worked together to create a playful Instagram Reel to inform their followers about the ambassador boxes. Not only did the content creators spread the word, but Eurovaistine.lt also actively contributed to the communication.
The message from Eurovaistine.lt and the ambassadors spread lightning fast—the beauty boxes were distributed within four days! This is an excellent example of integrated communication, where the ambassadors’ communication is not limited to social networks, and the goal is to boost sales and strengthen the brand image.