One piece of freshness, and you’ll want to smile with love! On Valentine’s Day, Orbit White invited people to make big gestures and write romantic messages to their loved ones, which would be displayed on outdoor billboards in the Baltic capitals. Our task was to find famous happy couples in Lithuania, Latvia, and Estonia who would be the ambassadors of this romantic campaign.
We have chosen three well-known Baltic couples from the entertainment world as the main faces of the campaign—Jonas and Simona Nainiai in Lithuania, Lelde Ceriņa and Aivis Ceriņš in Latvia, and Tanel Padar and Lauren Villmann in Estonia.
All the couples took part in a special promotional photo shoot. The photos captured the unique relationship between the people, and the shots with wide smiles were shining brightly on social media, digital outdoor screens, and retail outlets in all the Baltic countries.
We invited famous couples to share cute or even strange but charming stories of how they cherish their love and thus encourage followers to write their own romantic messages, which would be broadcast by Orbit White.
To reinforce the idea of the campaign, we recruited four other content creators in Lithuania, who also presented the campaign and encouraged the audience to participate.
The original campaign idea was well received by consumers, with the influencers’ communication receiving more than one million impressions and the love stories of famous couples actively engaging followers. This is reflected in the extremely high engagement rates.
The excellent results have also led to a continuation of the communication, with all three couples participating in the campaign again in 2021.