LT
Client
“Pieno Žvaigždės”
Brand
“Pieno Žvaigždės”
Category
Brand image
No. of influencers
16
Pcs. of content
106
Country
LT
Reach
1.21 M
Impressions
1.23 M
Engagement rate
2,59 %
Views
1.55 M
CPM
14,98
CPE
0,82
Purpose

“DVARO” milk sets the standard for quality, naturalness, and authentic taste. Our goal was not only to maintain the brand’s leading market position but also to reinforce why “DVARO” milk stands as the highlight of the refrigerator.

Solution

“Pieno Žvaigždės” products are all milk-based, milk serves as the foundational ingredient in their entire product line. To underscore the brand’s commitment to quality, we strategically centered our communication around milk, highlighting its crucial role in ensuring the quality of all “Pieno Žvaigždės” products.

 

We developed a strategy to engage target audiences through five influencer pathways. The cornerstone of the campaign was a factory visit by longtime brand ambassador Amelia Kuzmarskė, whose content offered a behind-the-scenes look into the production process, showcasing the journey of impeccable quality from start to the refrigerator shelf.

 

Technical and mechanical information, which often substantiates brand quality, can feel unengaging and complex. We addressed this challenge by weaving the product’s quality aspects into relatable, everyday family rituals that consumers could easily identify with, making the information memorable and accessible.

Result

The outcomes were impressive: 16 influencers created over a hundred content pieces, reaching more than a million consumers. The campaign concluded with positive client feedback: “Despite market instability, this campaign managed to deliver a strong, well-received message that reaffirmed our brand’s positioning and high-quality standards.”

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