Fashion fans will confirm—you can never have too many shoes! Aldo sets new shoe trends every season. This time, a wide range of colors, textures, and designs demand a bold presentation. That’s what we sat down to organize.
For the colorful three-month communication, we engaged artist Gabrielius Vagelis and content creator Inidė Jasnauskaitė, who invited followers to bring playfulness to their everyday looks and not to be afraid to choose eye-catching footwear.
Gabrielius’s communication highlighted a retro-style outfit combination, topped with green slippers worn with socks. The exclusive look on the way to the bazaar received a very positive reaction from the audience.
Inidė’s footwear choices were presented through the creative Reels videos, which have already become her signature, taking followers from Vilnius Old Town to Italy, the style capital.
The bright and playful communication of the content creators also appealed to the audience. This is reflected in the campaign’s excellent results and high follower engagement. Aldo Global also expressed a special appreciation for the creativity, sharing Inidė’s content twice on their Instagram account with more than 3.7 million followers.