Case Studies

We help brands to reach their target audiences by creating effective influencer marketing strategies focused on engaging and authentic content. Browse through some of our recent influencer marketing campaigns to see what makes us exceptional and how we achieve high results to satisfy our clients’ needs

Brand awareness
We congratulated Kilig on its birthday and presented the positioning of their different product lines.
About campaign

Together with 5 influencers, we created playful communication for Kilig and their different product lines, which was designed not only to congratulate the brand on its birthday but also to present special promotions in various retail chains.

Content creation
"Undiscovered" campaign invited consumers to participate in the Huawei mobile photography contest in Lithuania, Latvia and Estonia.
About campaign

The three selected photographers, who specialize in high-quality nature photography, went on a trip to undiscovered places in Lithuania, Latvia and Estonia and created authentic content with the Huawei P30 Pro smartphone.

Sales promotion
Long-term monthly communication strategy for e-shop Eurovaistine.lt, focused on sales promotion.
About campaign

Every month, more than 30 influencers created content, presenting different products based on their personal experience, as well as Eurovaistine.lt ongoing promotions, news, and the benefits of online shopping.

Strengthen positioning
DVARO diary products campaign was aimed at convincing consumers that cooking with the highest quality DVARO products ensures the best results in the kitchen.
About campaign

Our goal in this campaign was to maintain and strengthen DVARO image as a quality leader in diary products category. To fulfill this task we invited three different types of influencers to join our communication: food bloggers, cooking moms and inspirational lifestyle influencers. All of them had a common goal – to reveal the best features of DVARO products through recipes shared with their followers.

Strengthen positioning
An integrated influencer marketing campaign for Valentine's Day implemented in all three Baltic States.
About campaign

10 influencers encouraged their followers to join the campaign organized by Orbit – to send love messages to their loved ones, which appeared on the outdoor screens. One famous couple was selected in each Baltic State, whose images were widely used throughout the country, from outdoor billboards to the points of sale.

Product launch
Influencers presented a new product - VIČI oil-free herring fillet of three different flavors.
About campaign

Herring is a well-known product, especially popular during the big holidays of the year. 6 food and lifestyle influencers created and presented their favorite recipes with herring for their followers and introduced the novelty – VIČI oil-free herring fillet.

Strengthen positioning
Omniva's expansion campaign encouraged trying out of the service throughout Lithuania.
About campaign

Omniva used influencers to introduce the new locations of self-service parcel machines and encourage users to try out the service using special discount codes presented by influencers.

Brand affinity
Huawei's long-term ambassador program was designed to create a consistent emotional connection between consumers and the Huawei brand and determine their decision to purchase new Huawei smart devices.
About campaign

In collaboration with 5 lifestyle influencers in Lithuania, Latvia and Estonia, we have developed and implemented a long-term strategy for Huawei ambassadorship program. Over a 9-month period, the ambassadors created nearly 500 content units and maintained a high engagement rate of 6.89%.

Product launch
Campaign objective - introduce the new "Tröösik" product into the Lithuanian and Estonian markets.
About campaign

Thanks to the content created by three bold and creative influencers Tröösik gummies became the most instagrammable product in summer.

Sales promotion
Sales-oriented Christmas campaign for the bookstore chain VAGA.
About campaign

Christmas campaign for the bookstore chain VAGA invited to give meaningful gifts – books or other cute things to your loved ones and yourself. Influencers shared their gift choices, which they encouraged to purchase in both bookstores and online.

Strengthen positioning
Together with a chocolate factory Vilniaus Pergalė we encouraged consumers to enhance their Easter table with a chocolate salami, made with legendary brand of cookies - Gaidelis.
About campaign

Chocolate salami – one of the easiest desserts to make at home. Everyone can manage it! This campaign was aimed at strengthening positioning, that the most delicious chocolate salami is made with Gaidelis cookies. To ensure an even wider variety of recipes to choose from, three new flavours of cookies were introduced: with chocolate, with cranberries, with fructose and apple juice.

Influencer gifting
Maltesers candies were introduced to the Lithuanian market by influencers.
About campaign

Exclusive red boxes full of Maltesers candies and balloons were delivered to 50 Lithuanian influencers who then created 136 pieces of free-of-charge content on Instagram.

Product launch
The city is your playground! We presented the new Kilig Urban line for true urban jungle residents.
About campaign

Kilig Urban skincare line for the real beauties of city jungle was playfully and colorfully introduced by Karolina Meschino – no. 1 Instagram influencer in Lithuania. Inspired by Kilig’s invitation to live 24/7 city life, she presented the products with scientifically-proven anti-pollution ingredient URBALYS® and proved that she can easily overcome urban challenges like air pollution with Kilig.

Strengthen positioning
We celebrated World Hello Day in all Baltic countries together with Mentos
About campaign

A team of five mega and macro influencers in the Baltics invited their followers to celebrate World Hello Day with Mentos. Influencers created fun and engaging content in which they greeted their friends and acquaintances in a variety of fun ways and revealed how Mentos could contribute to that.

Brand awareness
We have established a constant dialogue with the target audience of Narvesen on social networks, implementing consistent communication through influencers.
About campaign

We implemented a consistent three-month communication with 4 influencers inviting different target audiences – schoolchildren and students, active parents and urban professionals – to get to know Narvesen range, special offers and undoubted convenience in an always busy city.

Sales promotion
Tanned all year round with Eco by Sonya from Newcrush!
About campaign

3 lifestyle influencers have created IGTV videos of how they manage to maintain a holiday tan with Eco by Sonya self-tanning products from the Newcrush online store.

Strengthen positioning
Influencers presented new trendy Jibbitz accessories for Crocs footwear.
About campaign

In order to change the image of the Crocs brand so that they are seen as fashionable footwear among young people, bold and stylish opinion leaders were used to demonstrate that they have Crocs in their shoe closet. And not just any, but decorated with personally selected, stylish Jibbitz accessories.

Strengthen positioning
We presented RIDO eggs that have been laid by barn reared chicken, which feel free and are able to have a walk as they wish.
About campaign

With no experience of a cage or stress and warmed by feathers, such birds lay happy eggs for us. RIDO eggs were presented by 6 influencers on three different social media channels. They created different recipes for all tastes and explained that using RIDO eggs makes us a step closer to a conscious, sustainable and responsible approach towards our environment and animal welfare.

Brand awareness
Campaign objective - increase brand awareness of Nutriless products among women.
About campaign

6 healthy lifestyle influencers introduced the benefits of “Nutriless“ products and created 32 assets of content during two weeks. Their content engaged more than 10000 consumers.

 

TRAFFIC GENERATION
Campaign objective - generate and direct traffic to a special website page of Eurovaistine.lt project called “Labanakt, gražuole”.
About campaign

During this campaign 40 unique content assets were created and 793 unique clicks made on “Labanakt, gražuole” page.

Strengthen positioning
Campaign objective - strengthen the positioning of ground coffee "L'OR".
About campaign

Together with 21 influencers from Baltic States we aimed to strengthen the positioning of ground coffee “L’OR” and change consumers perception about coffee package.

Contest promotion
Campaign objective - invite people to participate in Pedigree “DentaSTIX” contest in Baltic States.
About campaign

To promote “DentaSTIX” contest, 3 influencers from Baltic States created Instagram posts and stories using SelfieSTIX with their beloved pets.

PRODUCT LAUNCH
Campaign objective - introduce new products “Snickers&Twix Bites” by packing and sending special gifts.
About campaign

During this campaign 66% out of 50 influencers shared their reactions on social media channels. Together they have created 65 assets of unique content.

Strengthen positioning
Campaign objective - strengthen the positioning of a magazine “Žmonės” and promote a special subscription offer.
About campaign

12 micro influencers created 58 assets of content about the magazine “Žmonės”, more than 120 000 users were reached.

New product launch
Campaign objective - launch a new pizza snack “Party Calzone”.
About campaign

Campaign objective was to introduce a new product – pizza snack “Party Calzone” which is great for parties. Two types of social media influencers were chosen to reach two different target groups: young trend-setters and hip moms.

New product launch
Campaign objective - launch a new product “CHICK FIT”.
About campaign

7 influencers created 53 different assets of content in one month on 4 social media channels. Their content engaged more than 14000 consumers. Ready-to-cook chicken “CHICK FIT” became hip & trendy on social media, consumers were sharing Instagram stories while roasting it.

STRENGTHEN POSITIONING
Campaign objective - encourage target audience to choose “Mantinga” Italian pizza snacks
About campaign

During this campaign 294 thousand people were reached and 8.58% engaged in 14 created content assets.

Brand awareness
Campaign objective - increase brand awareness of ice cream Nykštukas among young target audience.
About campaign

5 trendy lifestyle influencers created 18 assets of content and reached 11.5% engagement rate on Instagram. Not only did they introduce new tastes of ice cream, but also shared their personal stories from childhood to express the emotional bond to the product.

Brand awareness
Campaign objective - increase brand awareness of KTU Master’s programmes.
About campaign

11 undergraduate and graduate students of Kaunas University of Technology who are active on social media shared personal experiences about their studies. Their posts reached almost 50000 people and 3.7% engagement rate.