Together with 5 influencers, we created playful communication for Kilig and their different product lines, which was designed not only to congratulate the brand on its birthday but also to present special promotions in various retail chains.
The three selected photographers, who specialize in high-quality nature photography, went on a trip to undiscovered places in Lithuania, Latvia and Estonia and created authentic content with the Huawei P30 Pro smartphone.
Every month, more than 30 influencers created content, presenting different products based on their personal experience, as well as Eurovaistine.lt ongoing promotions, news, and the benefits of online shopping.
Our goal in this campaign was to maintain and strengthen DVARO image as a quality leader in diary products category. To fulfill this task we invited three different types of influencers to join our communication: food bloggers, cooking moms and inspirational lifestyle influencers. All of them had a common goal – to reveal the best features of DVARO products through recipes shared with their followers.
10 influencers encouraged their followers to join the campaign organized by Orbit – to send love messages to their loved ones, which appeared on the outdoor screens. One famous couple was selected in each Baltic State, whose images were widely used throughout the country, from outdoor billboards to the points of sale.
Herring is a well-known product, especially popular during the big holidays of the year. 6 food and lifestyle influencers created and presented their favorite recipes with herring for their followers and introduced the novelty – VIČI oil-free herring fillet.
Omniva used influencers to introduce the new locations of self-service parcel machines and encourage users to try out the service using special discount codes presented by influencers.
In collaboration with 5 lifestyle influencers in Lithuania, Latvia and Estonia, we have developed and implemented a long-term strategy for Huawei ambassadorship program. Over a 9-month period, the ambassadors created nearly 500 content units and maintained a high engagement rate of 6.89%.
Thanks to the content created by three bold and creative influencers Tröösik gummies became the most instagrammable product in summer.
We invited influencers to reveal what activities they engage in while pampering the skin. Influencers shared a variety of activities emphasizing one of the main benefits of sheet masks – attachment to the skin.
Chocolate salami – one of the easiest desserts to make at home. Everyone can manage it! This campaign was aimed at strengthening positioning, that the most delicious chocolate salami is made with Gaidelis cookies. To ensure an even wider variety of recipes to choose from, three new flavours of cookies were introduced: with chocolate, with cranberries, with fructose and apple juice.
Exclusive red boxes full of Maltesers candies and balloons were delivered to 50 Lithuanian influencers who then created 136 pieces of free-of-charge content on Instagram.
Kilig Urban skincare line for the real beauties of city jungle was playfully and colorfully introduced by Karolina Meschino – no. 1 Instagram influencer in Lithuania. Inspired by Kilig’s invitation to live 24/7 city life, she presented the products with scientifically-proven anti-pollution ingredient URBALYS® and proved that she can easily overcome urban challenges like air pollution with Kilig.
A team of five mega and macro influencers in the Baltics invited their followers to celebrate World Hello Day with Mentos. Influencers created fun and engaging content in which they greeted their friends and acquaintances in a variety of fun ways and revealed how Mentos could contribute to that.
Christmas campaign for the bookstore chain VAGA invited to give meaningful gifts – books or other cute things to your loved ones and yourself. Influencers shared their gift choices, which they encouraged to purchase in both bookstores and online.
We implemented a consistent three-month communication with 4 influencers inviting different target audiences – schoolchildren and students, active parents and urban professionals – to get to know Narvesen range, special offers and undoubted convenience in an always busy city.
3 lifestyle influencers have created IGTV videos of how they manage to maintain a holiday tan with Eco by Sonya self-tanning products from the Newcrush online store.
In order to change the image of the Crocs brand so that they are seen as fashionable footwear among young people, bold and stylish opinion leaders were used to demonstrate that they have Crocs in their shoe closet. And not just any, but decorated with personally selected, stylish Jibbitz accessories.
With no experience of a cage or stress and warmed by feathers, such birds lay happy eggs for us. RIDO eggs were presented by 6 influencers on three different social media channels. They created different recipes for all tastes and explained that using RIDO eggs makes us a step closer to a conscious, sustainable and responsible approach towards our environment and animal welfare.
6 healthy lifestyle influencers introduced the benefits of “Nutriless“ products and created 32 assets of content during two weeks. Their content engaged more than 10000 consumers.
During this campaign 40 unique content assets were created and 793 unique clicks made on “Labanakt, gražuole” page.
Together with 21 influencers from Baltic States we aimed to strengthen the positioning of ground coffee “L’OR” and change consumers perception about coffee package.
To promote “DentaSTIX” contest, 3 influencers from Baltic States created Instagram posts and stories using SelfieSTIX with their beloved pets.
During this campaign 66% out of 50 influencers shared their reactions on social media channels. Together they have created 65 assets of unique content.
12 micro influencers created 58 assets of content about the magazine “Žmonės”, more than 120 000 users were reached.
Campaign objective was to introduce a new product – pizza snack “Party Calzone” which is great for parties. Two types of social media influencers were chosen to reach two different target groups: young trend-setters and hip moms.
7 influencers created 53 different assets of content in one month on 4 social media channels. Their content engaged more than 14000 consumers. Ready-to-cook chicken “CHICK FIT” became hip & trendy on social media, consumers were sharing Instagram stories while roasting it.
During this campaign 294 thousand people were reached and 8.58% engaged in 14 created content assets.
5 trendy lifestyle influencers created 18 assets of content and reached 11.5% engagement rate on Instagram. Not only did they introduce new tastes of ice cream, but also shared their personal stories from childhood to express the emotional bond to the product.
11 undergraduate and graduate students of Kaunas University of Technology who are active on social media shared personal experiences about their studies. Their posts reached almost 50000 people and 3.7% engagement rate.